The desire to be able to create a sustainable product within the world of denim is what drove the Palimbeni cousins to found the Par.Co denim brand in 2014. This brand is developed around the desire to create sustainable jeans made in Italy.
The entire brand reflects the founders’ values of respect for the environment and the dignity of workers. Well aware of the flaws in the jeans production chain, the founders follow their ideals in every step of production.
The raw materials
In the denim supply chain, raw materials are one of the first challenges to the creation of a sustainable product. Par.Co pays particular attention to its choice in order to create a product that respects the environment and people as much as possible.
A first assessment that the brand makes concerns the origin of the fabric. Through certifications such as GOTS (Global Organic Textile Standards) and selected suppliers, the company ensures the sustainability of the fibers chosen. These measures concern not only the respect of the planet but also of the workers ensuring they have the best possible working conditions.
By using mainly organic cotton or regenerated fabric, the brand is also committed to choosing materials that impact the ecosystem as little as possible. Since elastane has to be used in order to give skinny models a better fit, it is used in the smallest amount possible.
Even Par.Co denim’s dyeing methods are designed to be as harmless as possible. In fact, the dyehouse that takes care of the fabric ensures adherence to Greenpeace’s Detox program and REACH certification against harmful chemicals. In addition, the dye used for the continuous collection is natural indigo, grown according to GOTS standards.
The jeans
The production of the garments takes place entirely in Italy, in the area of Bergamo, so that the brand can follow it at its best. Even the buttons and rivets used are all nickel-free and come from the production district of Bergamo in order to really create sustainable jeans made in Italy.
Also, the treatments done on jeans try to be as eco-friendly as possible. One example of this is the use of laser technology to achieve vintage or fading effects. Through this process, the use of harmful chemicals is avoided and there are considerable savings in water consumption.
Even the labels applied to the jeans are designed to be as environmentally friendly as possible. Called g_label Ⓡ they are printed using g_ink, graphite powder waste from technology industries. It is an alternative to chemical pigments and contributes to the creation of a circular economy, and it is free of toxicity and solvents.
All products are also designed to last for a long time, to promote the purchase of fewer but higher quality products.
The mission
The brand wants to communicate its commitment to sustainability in the best possible way in order to fully involve its customers. Their goal is not only the creation of a sustainable product but the creation of a production chain that respects the environment and the work of the craftsman.
In fact, the origin of the brand has its roots in the work of Matteo, one of the two founders, within the denim world. In his work of developing and selling handmade Japanese denim fabrics on the European market, he had the opportunity to work closely with the best denim producers in the world. Knowing more and more the fabric and the production chain he became aware of how the whole process was not sustainable. From sharing these observations with his cousin Diego, already involved in the field of sustainability, Par.co Denim was born, from the common desire to bring a real change in the world of fashion, through the creation of sustainable jeans made in Italy.
The company’s current goals are to become a digital business, with an increasing focus on circular production and economy and the desire to be carbon neutral.
