After a survey conducted by our team last April to our readers and followers on our social networks, we have understood that one of the things the consumer is currently looking for is ethical and social transparency in a brand, also thanks to the awareness of the campaign #whomademyclothes promoted for the movement Fashion Revolution with its invitation to people to ask brands who made my clothes.
That’s why I decided to tell you about a brand that I met a few months ago and that surprised me positively, its name is Àlea Project and is focused on the male sector has a retro – futuristic style designed for what they call “rebel with conscience”, since its name derives from the Latin alea which means to take risks.
In an interview with Stefano Pugliese, co-founder of the brand, we were able to find out more about this project and its approach to environmental sustainability.
Their top wear has been made of 100% organic cotton with GOTS (Global Organic Textile Standard) certification, instead the pants come from deadstock which has been recovered and modified through zero emission printing, they are made with a latest generation printer does not expect excess ink to leak, so it only uses the ink needed to finish the garment.
The product is already attractive from a sustainable point of view, but what struck me most was the transparency with which the data of its processes were delivered to me, together with those of its suppliers, to verify the information provided by them. . That’s why I wanted to mention this brand as being particularly sustainable.
He also told us “For the next collections we are trying to experiment and implement new techniques to make our garments concretely sustainable. Also for this reason we have just taken part in The European Social Innovation Competition, which would allow us the complete upcycling of polyurethane plastic fibers and polyacrylics. Today these substances are recycled up to 70% and mainly used in the interior upholstery sector. We, with the technological support of partner suppliers and the strong know-how on fabrics of Vincenzo (the designer), will be able to recycle 100% of these fibers, to the point of making knitwear products entirely coming from plastic waste present in the environment. “
One of the goals of the brand is to be part of true sustainability, either by removing something that already exists in the form of waste from the environment to give it a second life or by giving a second chance to something that could be discarded.
Video by Alea Project
