Here are the best green brands with ethical and sustainable values!
The ongoing transformation in the beauty industry is requiring adaptation to strong demand for healthier, greener products with more sustainable packaging. Criticism has been fierce because of the amount of landfill waste. That’s why the best green brands with ethical and sustainable values are coming to market.
Drunk Elephant; green with ethical values approved!
Iconic packaging with colors ranging from pink to green and the logo set it apart from everyone. A cult brand, Drunk Elephant, recently purchased by the Shiseido house for 485 million dollars. Loved by Millennials and Gen Z for its eco-sustainable soul and great design, it has gone viral. Its philosophy is simple, with a pragmatic approach to skincare; use only natural and effective ingredients. Importantly, the brand avoids the six “no-no” ingredients; essential oils, silicones, dehydrating alcohols, fragrances/colors, chemical sunscreens, and chemical surfactants.
The brand likes to call itself clean compatible, meaning its ingredients are carefully selected in order to create formulas that are ideal for the skin.
Tarte; vivacity of colors
This brand has established itself in the market as a cruelty-free cosmetics brand that respects consumers’ skin. Tarte‘s special feature is the ability to produce vibrant colors and optimal coverage that are hard to find in this type of segment. The reason is that natural ingredients are not intense enough at the processing stage. Instead, the brand’s foundations and concealers are some of the best and most effective, with perfect coverage.
The Ordinary; a desirable green brand with ethical and sustainable values
Integrity is the foundation of the brand, in its purest and most humble form. Their offer is pioneering, not in familiar technologies, but in honesty and integrity. The Ordinary was born as a bulwark to fight against merchandise disguised as ingenuity. Formulations are full of integrity. Especially because in the category of functional beauty this aspect is very rare. The approaches confuse the audience by making technologies seem advanced. The purpose of the brand is to communicate with integrity and to bring effective and more familiar, yet honorable technologies to the market. It has also engaged a fight against the stagnation of innovation in the industry and goes to indirectly decry the depth of innovation that is going to be brought and introduced in the category. There is a deep pride with respect to honesty that is highly respected.
Tata Harper; the Queen of Green
Tata Harper is a brand that has been fighting for a sustainable ideal for years. A conscious identity that uses ingredients of exclusively natural origin with packaging made of recycled glass and not tested on animals. Famous worldwide under the name Queen of Green, it is famous for its floral fragrances, which give the skin a radiant, healthy, and irritation-free complexion. A fascinating story that led to its birth ten years ago; a family emergency. The founder stated; “I realized that I couldn’t find what I was looking for, high-end products that were non-toxic and 100% natural. Choosing natural or organic products used to be considered a kind of “downgrade”. I wanted to change all that because natural cosmetics, when done right, is the ultimate in luxury”.
APoEM; green and natural brand with ethical and sustainable values!
The brand’s concept is to develop and create clean and safe cosmetics. Inevitably this leads to looking closely at the chemistry and naturalness of the ingredients in the products. It is important to underline how the information is communicated to the public, also and especially including the exact percentage of naturalness of each product. In order to make sure that we produce correct and appreciable content, APoEM follows the principle of ISO16128 (to know what it is check here).
The brand has a very specific purpose; to use aromas and substances as a connection between oneself and the world. This is accomplished with the combination of Chemotiped Aromatherapy and Bio-Plasma Phytotherapy.
Bakel; technology becomes beauty
An advanced brand that follows very high-quality control standards such as UNI EN ISO 9001:2015. This is followed by Bakel‘s fight for sustainability and constant improvement. This can be seen in the effectiveness and efficiency they put to improve products in a natural way along with their production processes.
What is most important is the essentiality of the formula. In fact, De Gregoris explained, “In a product, there is room for the ingredients you need, not one more nor one less. No exceptions are made, even when the exception could mean a softer texture, a more appealing color, a more inclusive fragrance”. The components of the product must be clean, which is why the brand has a 100% transparent INCI listed on the packaging.
Dr Hauschka; the green brand of biological agriculture with ethical and sustainable values
A clear idea since the foundation in the late sixties; to have a sustainable relationship for both ingredients and production processes. Dr Hauschka has also gone one step further. From the very beginning, it has spoken out against animal testing in order to fully respect the planet. It is with pleasure that the brand is awarded the “NATRUE” certification as a manufacturer of natural and organic cosmetics.
The brand’s passion for nature led to an interest in biodynamic agriculture. If an ingredient is not directly available in nature, Dr Hauschka initiates a project to cultivate it.
