Brand
Lily Lolo is a British makeup brand focused on sustainability. In fact, all products are mineral-based, but it doesn’t end there. The founder Vikki Khan created the brand in 2005, the brand name takes inspiration from her two sisters Lisa, nicknamed Lily, and Lorraine, Lolo.
The first product that the brand put on the market was a 100% natural mineral foundation. It was very popular and is still one of the best sellers. Since then, the brand’s product range has expanded while remaining ethical and natural.
In fact, the ingredients used to make the products are all-natural and nourishing for flawless results without using chemicals or synthetics. The brand is also very inclusive: all makeup products are designed for any age, style, or skin type.
The brand is cruelty-free, using no chemicals, parabens, or fragrances, 90% of the products are also vegan.
Products:
The brand’s products can be purchased worldwide from both physical retailers and through the brand’s online shop. On the site, you will find them divided into different categories: face, eyes, lips, cheeks, and brushes.
BB Cream
Among the bestsellers of the brand, we find BB cream available in different shades. This product does not contain silicone, it is instead composed of nutrients and anti-aging effects. The coloring is given by natural pigments that help to cover skin imperfections. It can be used either alone or together with other products for a more important coverage.
Mineral foundation powder
Another product much loved over the years is the powder foundation. This product is an example of sustainable makeup. Starting with the packaging, the container is purchased only once. Then you only need to buy the product shipped in a paper bag so you can reuse the container previously purchased. This foundation is also vegan and uses only natural ingredients excellent for skin prone to redness or sensitivity. The product promises a good level of coverage and also contains SPF 15 protection.
Mineral Concealer Powder
The concealer also comes in a powdery consistency and is available in two shades: one more greenish and the other yellow. This product is vegan and promises a good level of coverage while remaining a very light powder in terms of texture.
Makeup tips for all looks:
On Lily Lolo’s website, you will also find a very useful section called “How to”. Here you will see listed different types of makeup and styles with lots of photos. To achieve them just click on the photo, and step-by-step instructions will appear explaining how to get a look like the one in the photo. Last but not least, there is also a list of all the natural makeup products used in the look.
The next frontier of plastic-free:
Lily Lolo, an ethical and sustainable brand, is very attentive to the consumption of e plastic and, even though it makes packaging with materials that can be recycled, it has tried to do more. A few months ago, in fact, it made its first product (mineral foundation powder), also mentioned in this article, with refill. What benefits does this innovation bring? A significant reduction in the consumption of plastic. Indeed, the brand in 2019 sold 100,000 packs of powder foundation producing a certain amount of plastic that, although recyclable, ends up in landfills and must be disposed of. This innovation and the decrease in the use of plastic in general aims to significantly reduce the consumption of CO2, electricity and water.
