The Green Side of Pink was born in December 2017 in Milan - Italy, with the aim of embarking with its readers on a journey through sustainable fashion, since finding brands that claimed to be sustainable and that were also aesthetically attractive was not so simple. On the contrary, it was a real hunt for brands in the service of environmental sustainability and free of cruelty to animals. This is how the journey of Karyna Prieto (founder) begins. Over time, the blog grows and with it the need to increase its segments and work team members and, in January 2019, begins working with external collaborators. In 2020, with the environmental boom unleashed by Covid -19, the site is consolidated with a team of internal volunteers, giving life to its new image and reaffirming its purposes.

Promote an eco-sustainable attitude in our readers to make sustainability an integral part of all systems and not just of a segment. We believe in a world in which all people treat the environment with respect and all those who make it up we believe in education and community work. The Green side of Pink, a non-profit means of communication, our purpose is to disseminate projects, news and events that promote ethics and environmental sustainability by providing people with the information necessary to make changes in their relationship with the environment and its inhabitants.