Naturalmente and well-being in peace
For over 15 years, the brand has been transforming the idea of beauty and well-being into natural, high-performance products suitable for different needs. The product lines run through ancient cosmetics recipes to pass on the value of NATURALMENTE: the essence of nature.
The starting point; sustainability
It is good to say from the beginning that every detail has the purpose of respecting nature and all its rhythms. This already anticipates that each product does not have silicones, SLES, parabens inside and is not tested on animals.
The history of sustainability has always been a key point within the brand, however, starting from 2019, a process of raising awareness of customers has also begun through the UN Sustainable Development Goals for the 2030 Agenda.
Hence the idea of creating a chain of salons attentive not only to the well-being of people, but also to the environmental impact.
The choice, therefore, focuses on clean products, compostable PLA packs and concrete actions aimed at reducing water consumption in salons.
NATURALMENTE: the essence of nature and philosophy
The values of NATURALMENTE start directly from the crops. These are in fact included in eco-sustainable projects that eliminate synthetic pesticides, chemical fertilizers, pesticides or invasive treatments for the earth.
We are not just talking about organic or biodynamic: we take into account the balsamic time or the phases of the moon or the relationship between the rhythm of the plant, humanity and the planet.
Research is constant from NATURALMENTE because it is essential to protect the planet and produce quality products. In this sense, the commitment to research and development of ingredients and formulations of organic origin is oriented. Some examples are plant extracts or plant and essential oils.
Therefore, it is clear that the whole company is oriented towards a social responsibility linked to ethical and moral values where the heart is the planet and people. A clear example of all this already comes from the energy for the operation of the machines. This comes from wind energy and geothermal energy.
NATURALMENTE: the essence of nature and aromatherapy
A peculiarity of NATURALMENTE is to deal with aromatherapy for the hair. For this, essential oils are used to improve the physiological conditions of the hair itself. In addition, it works with natural ingredients to restore and maintain psychophysical well-being, prevent and even cure some diseases.
How is it possible? By including these essences in products such as shampoos, lotions or wraps. Also in this case the choice is always about sustainable; in fact, the plants are grown without GMOs.
Why all this? To be able to welcome customers in a space of care, holistic and respectful of the planet where we live. In this way, real change is possible.
